Figlia & Madre means Daughter and Mother in Italian. It embodies what their handcrafted maternity bags are made for. The high-quality leather bags are tailored to look fashionable, while their interior is cleverly designed to keep everything a busy Mum needs in place.

The brand identity for Figlia & Madre included the design development and visual language for their online store, art direction and lifestyle photography, packaging, print collateral plus a social media concept for Instagram. The swing tags and care instruction cards are letterpress printed on elegant grey paper stock with a debossed wordmark.